Ever go to the mall and walk into every single store? Most likely not. Typically we know which stores we want to go in before even entering the mall. Even if you do go in blind with no plans of visiting any specific store, we will naturally be drawn into the stores that market to our demographic. On this blog, I will discuss the different marketing strategies used by a variety of clothing stores. These stores will range from Forever 21 and JC Penney to Nordstroms and Saks Fifth Ave. The marketing plan for JC Penney will be extremely different from that of Saks Fifth Ave. Every blog will look at a different clothing stores marketing technics, and the differences between the stores will become very obvious.
Targeting the right consumers is very important for a store to succeed, stay tuned to see how some of the most expensive brands can successfully charge hundreds of dollars for a pair of jean while there are other stores selling jeans for less than thirty dollars!